Insights by Rakz Mathur

Depending on who you talk to, AI is an opportunity or a threat. Which of those is true in your workplace will depend on how you manage your AI transformation. C...

Gamification is a powerful tool, giving your marketing or comms strategy an engaging and effective way to attract, educate and entertain an audience. Games have...

Incrementally optimise your marketing assets with A/B testing. Gain valuable insights to inform future campaigns, boost conversions and improve your ROI. We are...