We made a free accessibility tool.
Here's why.

We didn't build our accessibility tool because we had to. We built it because the existing options were either too technical, too expensive, or too disconnected from the actual problem.

Here's the problem: most brands know they should care about web accessibility. Some know they're legally required to. Almost none of them have a clear, practical view of where they currently stand.

The auditing tools that exist are built for developers. They output WCAG compliance codes and technical flags that mean nothing to a marketing team, a brand manager, or a business owner trying to figure out whether their website is genuinely usable for everyone.

That gap between "we know accessibility matters" and "we know exactly what to fix" is where most brands get stuck. And staying stuck has real consequences.

We built a tool that takes a URL and returns an honest assessment of where a website stands on the most significant accessibility criteria — translated into plain English, with clear priorities, and without requiring any technical knowledge to interpret.

We're not trying to replace a full accessibility audit. We're trying to make the first step of that audit approachable enough that businesses actually take it.

The output tells you what's causing the most friction for users with disabilities — from screen reader compatibility to colour contrast to keyboard navigation — and what to prioritise if you're starting from scratch.

The business case for accessibility has never been stronger. Beyond the legal exposure (which is real and increasing in Australia), the accessible web is simply a better web. Faster load times, cleaner semantic structure, clearer language — these improvements benefit every user, not just those with disabilities.

People with disabilities represent roughly 20% of the global population. An inaccessible website isn't just ethically problematic. It's a self-imposed revenue ceiling.

We've seen brands spend significant money on redesigns that didn't think about accessibility until after launch — and then had to go back and fix the basics. Our tool is designed to prevent that.

Use it, share it, and if you need help with what to do next — that's what we're here for. This is the first step. The work after it is where things get interesting.