Work Perfect
How Pounce Marketing helped Work Perfect win Monday.com Partner of the Year
When Work Perfect needed to reposition their brand and service offerings to better align with their target audience, they needed a full-service agency to help build their brand awareness and credibility. Pounce answered their call and quickly refined Work Perfect’s positioning via refreshed key messages, content and website redesign, and established the new position with a successful virtual event.
Situation
Leaders in workflow solutions, Work Perfect specialise in process design and backend integration. Utilising the monday.com platform, they provide simple, intuitive workflow solutions that can be used to collaborate, increase productivity and efficiency, and enhance user engagement.
With clients across Australia and New Zealand, Work Perfect needed to clarify their brand position in the market to better communicate their value and capability to prospective customers, but also to target their messaging to their priority audience. They needed a strong marketing agency or a digital agency to help them achieve their goals. When they found Pounce, they got both!
Challenge
Our priority was first to understand Work Perfect’s goals, offerings and capabilities, to effectively address the challenges of transforming the brand's tone of voice, key messages, and value proposition; aligning the website refresh with the appropriate buyer journeys, ensuring a seamless user experience; consistently producing high-quality, engaging content that resonates with the target audience and successfully reintroducing the brand in the market while capturing attention and generating impact.
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Pounce Approach
With clear objectives and brand requirements, our focus included:
Repositioning the brand to align with their target audience
Formulating the right mix of tactical and strategic solutions to increase brand awareness and credibility
Work Perfect’s virtual event strategy, theme and concept, and provided end-to-end event management.
Redesign their website with optimised UX/UI interactions
Email marketing for event invitations, reminders, follow-up and nurture messaging.
Living up to our reputation as a full-service marketing agency, Pounce also provided onsite event support and produced video content for Work Perfect to utilise as ‘snackable’ social content and future email marketing campaigns.
Impact
With the comprehensive redesign and uplift a resounding success, Work Perfect brand portfolio expanded to include numerous new partners. Work Perfect also went on to be awarded Monday.com Partner of the Year.
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