SolCyber
How Pounce helped Solcyber make an impact in a crowded marketplace
After launching their business in the US, Solcyber needed to produce an explainer video about their services. But they knew to get cut-through in the market, they would need to create something special. So they turned to a marketing agency in Sydney for inspiration. Pounce was that agency, and we delivered real impact.
Situation
US-based company SolCyber is the first modern MSSP to deliver a curated stack of enterprise strength streamlined security tools and services that are accessible and affordable for all organisations.
When SolCyber wanted to produce a video that not only promoted their services, but also helped them stand out from competitors, they came to Pounce.
Challenge
When SolCyber wanted to produce a video that not only promoted their services, but also helped them stand out from competitors, they came to Pounce.
SolCyber had been unable to effectively convey their robust approach to MSSPs, nor drive home the value of them as opposed to the more traditional and less flexible ‘pay for stuff you don’t need’ approach of their competitors.
They were trying to avoid producing an ‘explainer’ video, instead, they wanted something modern and attention-grabbing. Although SolCyber had previously focussed on benefits-driven messaging, this time they wanted to try something different.
Pounce Approach
Taking advantage of fast content production and creative concepting, we delivered a stylised 8-bit game concept video that paid homage to classic 80s and 90s games like Super Mario, Galaga and Pacman.
In the video we see our 8-bit character walking along drinking a cup of coffee. But all around him are a world of cyber threats. These begin attacking him in different guises as gremlins, monsters and dragons. Thankfully, though, our character has an ally, Amos, who saves the day.
Pounce managed the voiceover production and music selection to tie the whole animation together. As Solcyber is an American company, we also ensured the video tone , style and music aligned with US tastes and requirements.
Impact
The video received positive feedback from stakeholders and customers alike, and our client was extremely happy with the traction and social conversations sparked by the video release.
“Pounce is a great agency with a wide range of skills to suit the requirements of organisations who want to grow their brand and really make an impact. Would definitely recommend.”
Hwei Oh
SolCyber
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